A marine refurbishment company producing exceptional interiors, Trimline is one of the most established businesses in its field. However, despite having over half a century of experience, the company was challenged with a growing disparity between what the market perceived its offering to be, and the reality of all that it could actually offer. With so much more than soft furnishings in its refitting arsenal, Trimline is, in fact, a serious marine interiors heavyweight. In order to change perception, it needed to partner with a creative agency with equally impressive credentials.
Faced with a brand identity needing its own refurbishment, we embarked on a comprehensive internal and external audit of the company. This thorough brand research laid the foundations of the website transformation and brand repositioning, enabling us to distil the company ethos down into a set of core principals which would steer our creative course.
The result is a fresh, design-led website built around the company’s newly honed core values. Accents of aqua underline the company’s marine heritage while images of Trimline’s in-house craftsmen at work successfully differentiate the company from its competitors. The new positioning rolls out to every brand touchpoint and re-establishes the all-encompassing nature of the company’s offering; giving Trimline back its true identity.
In order to change perception, it needed to partner with a creative agency with equally impressive credentials.