This exclusive drinks subscription company wanted their brand to reflect the premium service and products they offer. ICE introduced a darker colour palette combining it with luxurious use of imagery to evoke a premium feel with a strong Caribbean flavour.
Any subscription based business relies on continued loyalty from its customers, as well as superb ongoing service. ICE ensured the user journey for payments was as smooth and intuitive as possible so that every member of the Club has the same great experience.
Joining the club couldn’t be simpler – with three options to choose from and a clever bi-monthly subscription cycle the site continues to go from strength to strength.
Golden, dark and luxurious with a splash of tropical sunshine. Just how we like it.