We love a project that combines the two key departments at ICE; our creative agency and our print team, ICE PLUS. At ICE, we’re fortunate to have both displines under one roof, which was good for our client, Epicurean – a premium members club affiliated to an exclusive collection of English pubs and experiences, who needed creative design, and print fulfillment for a range of key marketing materials, from business cards to a 100 page brochure.
Working with a beautiful set of photographic assets certainly makes the design process a little easier, but we wanted to ensure we captured the essence of Epicurean’s philosophy, while showcasing their stunning pubs and experiences. Then, we let ICE PLUS do what they do best: ensuring quality print finishing like a gold spot colour were applied to the best possible standard.
Creative direction focused on quality and intimacy, coupled with inspiring shots of the Great British countryside.