Website design, Print, Branding

Passiv Systems

B2B or B2C? It’s about more than just one letter

When we first started working with PassivSystems, one the leading providers of intelligent energy software solutions, we saw a B2B company which, for all intents and purposes, looked very much like a B2C. Luckily at ICE, we know that the difference between B2B and B2C is more than just one letter. And, we know it’s critical to understand this difference when branding a B2B company versus a B2C. Bottom line, it can be the difference between success and failure. Armed with our considerable B2B know-how, we set about on a comprehensive brand repositioning which would see PassivSystems, actively reimagined.

A brand repositioning that really adds up

While a consumer’s purchase is based largely on emotion, a B2B purchase is driven by logic. Knowing this, we repositioned the company so that its messages resonated with the intermediary looking for facts, rather than the end user. With a visual emphasis on statistical data, we were able to join up the dots of this networked product offering and appeal to its number-hungry target audience.

Passiv
Passiv

The full ICE audit

We developed new sales messaging based around key mission statements and company-wide brand pillars; gave guidance as to typography, colour palette and logo usage; and designed all visual elements, from the website, both deskop and mobile, to the stationery.

Armed with our considerable B2B know-how, we set about on a comprehensive brand repositioning which would see PassivSystems, actively reimagined.

Like what you see?

Then get in touch today.

01962 869 866

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