Do you know your UX from your UI? Well, luckily for Merlin, we certainly do. So, when this leading entertainments company wanted to optimise online sales of its popular Annual Pass with a bit of UI/UX magic, it knew that it need look no further than Guy and the team.
And, what happens when Guy’s analytical UX skills meet Paul’s digital dexterity for UI design? Well, the answer is a site that looks every bit as good as it feels and that’s just one of the reasons we’ve been Merlin’s go-to creative team for the last seven years.
Guiding users effortlessly towards purchase, this intuitive site is designed to reduce friction, at every point of interaction. Thanks to a considered UX design, there are no wasted clicks, excess pages, false starts, going to the wrong page, slow page loads or any other friction points that all so often result in users just giving up. Distinct calls to action and standout buttons further optimise the efficiency of this visually-led site
In addition to full design and web support for Merlin Annual Pass, the creative brief also extended to signage, brochures, leaflets, lanyards, badges, web banners and adverts, as well as ongoing content management.
…a site that looks every bit as good as it feels and that’s just one of the reasons we’ve been Merlin’s go-to creative team for the last seven years.