Perfect for gigging musicians, the EON ONE system invites unlimited performance. Wanting to raise the profile of this new product, JBL set about mobilising a generation of creatives through the EON ONE Take competition; a unique initiative giving the UK’s best unsigned singer/songwriters the opportunity to showcase their talents by uploading songs online and competing for prizes. But, when you’re inviting the world to a digital stage, you need that stage to be innovative and, above all, reliable. Enter ICE and a digital platform which performs perfectly.
Guiding entrants effortlessly through the online submission process, this dedicated microsite sits at the heart of this entire campaign. With a built-in audio player to handle all entries, participants can enter and upload their song, on the one platform. Each entrant receives their own performer page, shared with them via an automatically generated URL and email, which is then put forward for public vote.
In addition to the competition microsite, this global campaign is supported by a range of ICE-designed creative assets including social media adverts, marketing emails, in-store POS and branded materials.
A bespoke microsite with in-built audio player for high levels of engagement… Now that’s what we call a hit!