In the fast-paced world of recruitment, pace is everything. When our client EO (formerly Executives Online) came to us for brand consultancy, we knew, that in an ever-changing marketplace, EO had to position itself differently to get ahead of its traditional recruitment competitors.
We take brand seriously at ICE, and we know the value a clear cut brand vision can bring – so that’s exactly where we started. Working with EO on comprehensive brand analysis, including SWOT and competitor comparison, as well as conceptual work to distil the essence of the brand and their unique offering. Appealing to a younger, dynamic, tech-savvy audience was key.
Taking a brand from point A to point B is just the start. As a branding and design agency, we’re dedicated to the whole life of a brand – how it evolves over time; protecting and safeguarding your valuable assets; acting as your ‘brand guardians’. Our work with EO is a great example of how insight, creativity and agency thinking can boost a brand’s potential.
At The ICE Agency, we know the value a clear cut brand vision can bring