As a leading technology supplier, Midwich is always looking for new ways to empower its salesforce. Having come up with concept of the WOW (Work on Wireless) space as a means of delivering packaged technological solutions, the company knew it needed a digital vehicle that had its own Wow factor. ICE harnessed its considerable skillset to deliver a truly innovative web application that not only helps build more productive workplaces, but also enriches the entire sales experience.
Using 3D rendered imagery to place products in a photo-real environment, the award-winning WOW configurator allows customers to easily build unique collaboration spaces by selecting from a choice of modular components. In order to close the sales loop, the platform is supported by a lead generation mechanism which triggers a sales and quoting procedure.
This highly visual web-application has proven to be a dynamic and engaging tool, with Midwich experiencing 200 more qualified leads per month, from 461 user visits at a 43% conversion rate
Proving that when you use innovation to power a sales and marketing campaign, the result is a productive, technology-driven customer experience, that really delivers.