Marketing campaign, web app

Midwich

Sales up by 60%... now that’s what we call a proper Christmas present

With over 35 years of experience in the audio visual industry, Midwich certainly knows a thing or two about staying ahead of the latest technology trends. So, when this market leading B2B solutions supplier wanted an online sales tool for its annual Christmas campaign, it knew that partnering with a company that shared its forward-thinking vision would be key to its success. Enter ICE Creative and a pioneering digital platform which is proving to be the perfect online showcase for its vendor’s seasonal offers.

Introducing the smart selling tool

At ICE, there’s nothing we like more than a bit of creative problem solving so, channeling our inner-geek, we created an online incentive portal designed to give the company’s festive campaign a seasonal boost by influencing its resellers to sell more Midwich-supplied products at Christmas. Consolidating all third-party offers, the platform served to streamline the Midwich offering and make it easy for its customers to take advantage of available promotions, over a predefined period. Part of a multi-channel campaign, this intuitive portal sat alongside the existing Midwich online store and was supported by targeted email marketing material.

2016:
00%
uplift and increase in
targeted product sales
2017:
00%
uplift and increase in targeted product sales with better segmented and more personalised targeting

The perfect Christmas delivery

As well as reaffirming Midwich’s impressive technological credentials, this all-encompassing solution resulted in a two-fold increase in product sales, as well as better segmentation and more personalised targeting.

Now that’s what we call a Christmas present.

Consolidating all third-party offers, the platform served to streamline the Midwich offering

A new Christmas tradition

Our first campaign made such an impact that, a year later, we ran another hugely successful one. Boosting sales year-on-year is one Christmas present that every company wishes for.

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